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LEGO® SERIOUS PLAY® (LSP) is a facilitated workshop where participants respond to tasks by building symbolic and metaphorical models with LEGO bricks and present them to the other participants.

LSP was invented at the end of the 1990s upon request of the LEGO Company itself, which wanted to find new ways of developing its own strategy. Thanks to the contributions of Johann Roos, Bart Victor and later, Robert Rasmussen, LSP was officially launched in 2002. Initially LSP consisted of two standard applications: Real Time Identity and Real Time Strategy.

In 2010 the basic principles and philosophy of LSP were made open source, and new applications were created, such as URL – User Requirements with LEGO.

LSP builds on a set of basic values, summarized as follows:

  • The answer is in the system.
  • Everyone has to express his/her reflections.
  • There is no ONE right answer.

The LSP Core Process is based on four essential steps:

  • The facilitator poses the question
  • Participants build their answers using LEGO bricks.
  • Participants share their answers with the other participants.
  • Participants reflect on what they have seen and heard.

The LSP concept is founded on some key theories: the importance of play as a way to learn through exploration and storytelling; constructionism; the hand-mind connection as a new path for creative and expressive thinking; and the role of the different kinds of imagination.